Estee Lauder Pleasures Bloom Women's Eau De Parfum Spray

Estee Lauder is an American skincare and cosmetics manufacturer. Founded in 1946 by Joseph and Estee Lauder, the company was created around the idea that every woman can be beautiful. 70 years later, this is still the motto of the company. Many of Lauder's marketing ideas are still used in the cosmetics industry today, such as demonstrations of products on the consumer's face, as well as including a gift with each consumer's purchase. The company released its first fragrance in 1953.